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Princess Sumaya for Technology Holds a Workshop on ‘Digital Business Tools’ And Signs MOUs With Croatian Universities

Feb 27, 2023
As part of ‘ELEGANT’ project supported by the European Union ‘Erasmus’, Princess Sumaya University for Technology held a workshop on ‘Digital Business Tools’. The workshop, which was organized by the Digital Research Center ‘CREDO’, was attended by a number of university professors and students at the Croatian University of Dubrovnik
Alongside the workshop, Princess Sumaya University for Technology and Dubrovnik, Croatian UNIDU, and Zagreb Croatian UNIZG, signed two memoranda of understanding. The MoUs were signed by PSUT president, Professor Wejdan Abu Elhaija, and vice-president of UNIDU, Professor Nebosha Borum, and vice-president for international and international affairs for institutional cooperation, of UNIZG, Professor Yurika Pavić. The MoUs aim to strengthen cooperation in the academic and research fields, and student exchange between PSUT and the Croatian universities.
The workshop addressed several topics: Digital Business Transformation, Digital Brand Management, Marketing Innovation, and the Future of Higher Education: Rankings and Accreditations. Business School staff and students have participated in these workshops besides the PSUT Elegant team.
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