دورة التصميم و التسويق الرقمي

Creating a marketing strategy that will help us in making all the marketing campaigns.

    - Creating a special rule of marketing strategy.

   - Knowing the added value to the product or the service.

   - Targeting an audience that is interested in the product or service.

   - Creating a plan for the most engaging keywords for the product or service.

   - Choosing a suitable language to connect with the targeted audience.

    - Creating a plan for the marketing budget.

 Applying the marketing strategy.

    - Introduction to the advertisement campaign platform.

   - Collecting the demographics of the target audience.

   - Limiting the interests and behaviours of the target audience.

   - List the most important keywords that the targeted audience mostly interacts with.

   - Specify the most suitable advertisement budget for each audience.

   - Understanding the algorithm that is used between competitors.

   - Controlling the engagement & Impression cost.

   - Controlling how many times the ad will be viewed for the user.

   - Controlling how many times the ad will be clicked on from the user.

    - Important tools that will help us to design the engaged Ad content (Design or Video)

   - Tracking competitor's ads in the market.

 Track advertising campaign results and marketing strategy.  

  - Learn about the tracking and management platform for marketing campaigns.

  - The most important criteria that must be followed to ensure the highest interaction rate of advertising.

  - Track and modify marketing campaigns.

  - Best worldwide applications and websites that are used to manage and follow up with our marketing campaigns.

Adjust the settings on Facebook pages & Instagram business accounts.

   - The most important marketing features on Facebook pages.

   - The most important marketing features in Instagram accounts for businesses. 

Create a Content Plan for both Facebook Page & Instagram.

-          We will start with the idea of how to create the content.

-          Then we will learn how to create a sketch for this idea.

-          Finally, we will learn how to design these sketches on Adobe Photoshop.

Create Ads designs for both Facebook & Instagram.

   - We will learn how to follow what we learned in the marketing strategy, and create a design for it in order to speak to our niche market.

   - Then we will follow the rules in our marketing strategy in order to make our designs more attractive to bring more attention & sales to our business.

- Create Videos for both Facebook & Instagram.

  - Sometimes we will need to create video content in order to deliver our ad idea or product as fast as we can.

  - Also, we will learn how to edit our videos using Adobe Premiere after shooting them using our smartphones.

   - We will also learn how to follow the marketing strategy guidelines in order to make our videos more attractive and eventually bring more sales to our business.

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