PSUT holds the 2nd Global Forum for Marketing of Halal Pharmaceuticals: Expanding the Horizons of Innovation

Sunday, December 9, 2018 - 14:00



Acting on behalf of HRH Princess Sumaya bint El Hassan, Chair of the Board of Trustees of Princess Sumaya University for Technology, the President of PSUT, Prof. Mashhoor Al-Refai, inaugurated the 2nd Global Forum for the Marketing of Halal Pharmaceuticals: Expanding the Horizons of Innovation. The event was organized by PSUT and the International Islamic Marketing Association, in cooperation with the Jordan Food and Drug Administration. Also participating were a number of Jordanian universities, the Food and Drug Organization, the Ministry of Interior, Jordan Islamic Bank, Retaj Pharmaceutical Industries, Al-Mubdioun Office Equipment Company, Al-Zawra Industrial Company, and the Abu Nuqta Prosthetics Center.

PSUT’s President, Prof. Mashhoor Al-Refai, asserted that "Innovation reflects the true and earnest vision of development, building new foundations for the pharmaceutical industry. Innovation in halal products is one of the critical economic issues facing the world today. In a statistical review of global reports, we find some successful models, which have begun to manufacture and market halal medicines and pharmaceutical products. These industries are a cornerstone of the Islamic economy’s strategy.”

Prof. Al-Refai stressed that today's challenges lie in creating a new labor market for innovation, and the marketing of products to create a huge global market. Therefore, it is necessary for academia and industry to combine their efforts to overcome obstacles and work together to bring halal pharmaceuticals to the international market. Thus, there is a need for continuous coordination and communication to achieve the desired goal.

Prof. Al-Refai pointed out that PSUT has made great strides along the path of leadership and excellence, and has notched up many achievements to be proud of as a result of the guidance of HRH Princess Sumaya bint El Hassan, Chair of the University’s Board of Trustees, who has carried high the banner of leadership and excellence in this University, in order to raise it up to the highest position among local and international universities.

These achievements include:

- PSUT was awarded the Order of Independence, First Class, in recognition of the advanced standards it has achieved, both on the Jordanian and the regional level, since it was founded in 1991.

- The University obtained ABET accreditation for programs in the School of Engineering and the School of Computing Sciences. The School of Business Technology also received positive reports from the American accreditation agency AACSB, making PSUT the first Jordanian university to obtain such accreditation.

- PSUT students have taken 1st place among the Arab countries for four consecutive years and, this year, came fourth in the world in the IEEExtreme programming competition.

- This year, PSUT students won 1st place and the title of Champion of the Middle East and Africa in the ACM’s International Collegiate Programming Contest (ICPC) 2018, which was held in China.

- The University won 1st place in the national round of the Huawei ICT Skills Competition, and went on to take 3rd place in the international finals held in China.

- Under an initiative of HRH the Crown Prince, four PSUT students were selected for training at the US space agency NASA, while two others underwent training at Airbus.

- This year, the University was given the opportunity to send four of its students for training at Toshiba in Japan.

- PSUT students ranked 1st in the Arab world, and 3rd globally in the Imagine Cup programming competition, organized by Microsoft.

- PSUT students obtained distinguished results in the University Proficiency Exam, with the University obtaining 1st place over all Jordanian universities in the general level as well as being ranked 1st among the public universities for 82% of its specialization programs.

The President of the Conference, Dr. Bakr Al-Serhan, stressed the importance of cooperation and establishing links between academic, research, industrial and legislative institutions to develop the halal pharmaceutical industry to make Jordan the leader in this industry in the Arab and Islamic worlds, on its way to becoming a world leader. He added that pharmaceuticals, like food and other lifestyle choices, are only a reflection of the dominant culture in society, in the sense that every country or nation produces what it needs according to the prevailing concepts and according to its view of life. Thus we see enormous differences between peoples in their chosen types of food, dress and lifestyle. These differences are also directly reflected in the pharmaceuticals, personal care products and cosmetics chosen by those peoples. That is, the nature of the drug, its ingredients, and manufacturing methods are derived directly from the culture of the country in which they were manufactured. The result is that a medicine made in a given country may not be suitable for the cultural characteristics of another country and may not be appropriate on a physical level, either. Everybody is aware of the diet known globally as the Mediterranean diet, and that it is better than other prevalent diets around the world, because this diet, which was built over thousands of years, is based on local ingredients suited to the people of this region. Therefore, just as our food reflects our culture, customs and traditions, it is also natural to develop pharmaceuticals in their various forms, taking into consideration our culture, customs, traditions and physical needs, as well as those of people in other regions that have very different conditions in terms of manufacturing, environment and legislation.

Dr. Eid Abu Delboh, representing Retaj Pharmaceuticals Industries, spoke about the economic importance of halal medicines and of opening up the prospects of international markets to them. He pointed to the most important obstacles and challenges facing the marketing of halal medicines, hoping to come up with a series of solutions to overcome these obstacles and move forward to make Jordan a center of reference for the adoption of halal medicines.

The seminar included a series of discussions on medicine and halal products from the perspective of Sharia, halal cosmetics, halal manufacturing requirements, financing and environmental aspects, establishment of the halal pharmaceutical industry, pharmaceutical media, pharmaceutical awareness and law. The forum also discussed various issues related to manufacturing, marketing, management, regulation, sharia and logistics for halal pharmaceuticals, as well as discussing the latest developments in these areas.

At the close of the forum, PSUT President, Prof. Al-Refai, honored the event’s sponsors and participants for their concerted efforts and cooperation in making the forum a success. He also thanked the International Commission for Islamic Marketing for its efforts to expand and increase public awareness of the concept of halal and its continued efforts to attract investors to its sectors. Thanks were also extended to the General Organization for Food and Drug Administration for its cooperation in making this forum a success, and to our colleague Dr. Bakr Al Serhan, and everybody who participated in organizing this forum.