PSUT’s King Talal School of Business Technology finds modern, untraditional ways to display students’ graduation projects

Sunday, January 27, 2019 - 10:30


41 graduation projects were recently presented and discussed at Princess Sumaya University for Technology’s King Talal School of Business Technology, in the specializations of Accounting, Business Administration, e-Marketing and Social Media, and Business Information Technology.
President of PSUT, Prof. Mashhoor Al-Refai, praised the role of the University in supporting entrepreneurship and innovation through the introduction of unique specializations that link business administration with technology and entrepreneurship. Particularly active in this process is the Queen Rania Center for Entrepreneurship, located at the PSUT campus, in collaboration with El Hassan Business Park and the startup business incubators at the Royal Scientific Society. Entrepreneurial ideas put forward by students and faculty members are given backing, developed, and converted into real projects that provide solutions to a range of scientific and social issues and problems, at the same time as meeting the demands of the labor market. This has also served to put PSUT in the ranks of international universities, thanks to the unique disciplines that it offers and the excellent student graduation projects that are presented following advanced methodology.
Dr. Abdul Rahim Abu Al Basl pointed out some of the most outstanding projects presented this year. They include a project from the Accounting Department which focuses on financial performance analysis, and a project carried out in the Department of Business Administration that looks at the Syrian Crisis and its impact on foreign trade. Students in the Department of e-Marketing and Social Media looked at the effects of a customer loyalty program to retain customers through promoting trust, while students from the Department of Business Information Technology put forward a mobile application called Learn and Adapt.