King Talal School of Business Technology

E-Marketing and Social Media

The Department of E-Marketing and Social Media was established in the academic year 2017/2018 and offers a unique program that enables students to obtain a Bachelor's degree of the same name. The department is continuously working on the development of the study plans to suit market requirements, to ensure that graduates are equipped with the skills that will enable them to compete strongly in the labor market. The program is taught in partnership with the Queen Rania Center for Entrepreneurship and IPark, and the department also has a cooperation agreement with Oasis500 to train students, which enhances the position of graduates in the local, regional and international markets.


The program takes into account the qualitative shift that has taken place in Marketing from a focus on operations to a focus on relationships, and from traditional communication to electronic communication. The program lends great importance to attracting and retaining students, and strengthening relationships with them in the business community.


The King Talal School of Business Technology’s undergraduate degree program in E-Marketing and Social Media represents the embodiment of PSUT’s vision and the striving to produce graduates specialized in e-marketing and social media capable of customizing search engines and social networks.