Prof. Shafig Al-Haddad is a Professor of Marketing and has been serving as Dean of the King Talal School of Business Technology at PSUT in Amman, Jordan since Oct. 4, 2015 - Sept. 17, 2017. Prof. Haddad has been working at PSUT since Sep. 14, 2014. Formerly, he worked at the Applied Science University from 1991 until Sep. 13, 2014. During these years, he held various administrative positions: Acting President (Sept. 25, 2012 - July 25, 2013) Vice President (August 17, 2011 - Sept. 13, 2014) Dean of Scientific Research and Graduate Studies, (Sept. 19, 2010 - Sept. 13, 2014) Head of the Department of Marketing, Faculty of Economics and Administrative Science (April 12, 2001 - Aug. 16, 2011) Prof. Haddad has a Ph.D. in Business Administration: Marketing (1988), a M.Sc. in Business Administration: Marketing (1986), a M.Sc. Management Development (1997), and a B.Sc. in Accounting (1984). His major area of research interest is in services marketing, marketing innovation and creativity, e-marketing, sales and personal selling. He is the author of four books, as well as 26 articles that have appeared in professional journals. He has been the recipient of three grants, and has presented more than 15 papers at international, regional, and local conferences, in addition to three case studies have been presented to the Euro-Arab Management School in Spain. Prof. Haddad has participated in more than 32 scientific committees, has acted as supervisor and external referee for 95 MA theses and PhD dissertations. Furthermore, he has taught more than 100 training courses.
King Talal School of Business and Technology
+96265340357 + 96265340385
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- The Impact of Transformational Leadership Style on Employees’ Job Satisfaction. Advanced Science Letters, scheduled to be published in an issue in the second quarter of 2018.
- The Impact of the Education Services Quality on Students Satisfaction: An Empirical study at the Business Schools in Jordan, International Journal of Business Excellence. Accepted paper on Dec. 2016 and it is scheduled to be published in an issue in the first quarter of 2018.
- The Impact of Self-Efficacy on Performance (An Empirical Study on Business Faculty Members in Jordanian Universities), Computers in Human Behavior 55 (2016) 877e887.
- The Extent to which Ministries and Public Institutions Winning the King Abdullah II Award for Excellence in Government Performance and Transparency Achieved Excellence Culture: Perspective of Employees and Clients, Journal of Business Administration (University of Jordan) 11:2, 2015.
- The Impact of Complaints' Handling on Customers' Satisfaction: Empirical Study on Commercial Banks' Clients in Jordan. International Business Research, Vol. 7, No. 11, November 2014.
- The Impact of Mobile Banking on Enhancing Customers’ E-Satisfaction: An Empirical Study on Commercial Banks in Jordan. International Business Research, Vol. 7, No. 10, October 2014.
- Motivation of Faculty Members in Jordanian Universities to Conduct Scientific Research, The Jordan Journal of Applied Science, Humanities, 16(1) 159-171, 2014.
- Factors affecting buying behavior of an apartment: an empirical investigation in Amman, Jordan, Research Journal of Applied Sciences, Engineering and Technology 3(3): 234-239, 2011.
- Quality of the services of the Library of Greater Amman Mayoralty between expectation and accomplishment: a field study from the beneficiaries’ viewpoints, Dirasat Journal, Administrative Science (University of Jordan) 2:38, 2011.
- Factors influencing the purchase roles of the Jordanian family: decisions of purchasing furniture: a field study in the area of Greater Amman Mayoralty, accepted for publishing in Irbid for Research and Studies, 2010.
- Criteria for selecting the advertisement agency and their reflection on the satisfaction of business organizations: a field study on the sector of cellular communication companies in Jordan, Journal of Money and Commerce, 482, 1-17, 2009.
- The effect of the elements of marketing mix on the consumer’s loyalty to trademarks of food products in Jordan, Journal of Accounting, Administration and Insurance 73,1-34,2009.
- Comprehended risks and their reflection on the degree of the consumer’s adoption of marketing technology via the internet: demographic characteristics, an adjusted variable: a field study on the Jordanian setting of the marketing service via the internet, Journal of Money and Commerce 481, 1-22, 2009.
- Modeling of the relationship between Perception of service Quality and customer’s loyalty (field study on the sector of commercial banks in Jordan), Dirasat Journal, Administrative Science (University of Jordan) 2:37, 2010.
- Electronic marketing and its effect on the quality of banking services, a paper accepted for publishing in Rosicada Research Journal, Algeria, 2.3.2009.
- Marketing employee satisfaction: an empirical investigation in the hotel industry in Jordan, a paper accepted for publishing in the Journal of Money and Commerce, 5.2.2009.
- Testing the efficiency of applying the measure of Internal marketing in the setting of Jordanian business, Journal of Business Administration (University of Jordan) 4:4, 393-426, 2008.
- The extent of the satisfaction of business organizations in the services of insurance companies, in Greater Amman area, The Jordan Journal of Applied Science, Humanities 1:11,117-140, 2008.
- The extent of the comprehension of the employees of commercial banks of the activities of social marketing, The Jordan Journal of Applied Science, Humanities 1:8, 93-110,2005.
- The influence of using the internet in changing the behavioral stereotypes of shopping in Greater Amman area, Al-Manaara Journal (Aalalbayt University) 2:11, 331-362, 2005.
- Innovation and creativity in marketing pharmaceuticals: a field study on Jordanian pharmaceutical companies, The Jordan Journal of Applied Science, Humanities 1:7, 77-96, 2003.
- Export strategies of food companies, Journal of Money and Commerce, supplement to No. 429, 1-24, 2003.
- Motives and problems of using the ATMs in the Jordanian banks: a field study on the clients in Greater Amman area, Journal of Money and Commerce, supplement to No. 405, 1-36, 2003.
- The effect of the motives of clients’ transaction with commercial banks on the degree of their loyalty to them: a field study on the clients of commercial banks in Jordan, The Jordan Journal of Applied Science, Humanities 2:6, 1-23, 2003.
- Factors influencing selecting the appropriate commercial bank, Journal of Money and Commerce 401, 1-32, 2002.
- The extent of adopting the modern marketing concept in Jordanian companies of hygienic tissues, Journal of Administration and Economics 37, 183-209, 2000.
- The relation of the consumer stereotype to the demographic factors of the Jordanian family: a field study in Greater Amman Mayoralty, Journal of Administration and Economics 31, 171-194, 2000.
- The marketing major between students’ motives in selection, continuation and change: a field study on the students of the marketing major of the Applied Science University, Irbid for Research and Studies 2:2, 127-159, 2000.